We all know that the global pandemic turned business on its head and forced many employers to initiate work-from-home policies. But well before the pandemic, e-learning was quickly becoming the go-to method of instruction.
According to Training Magazine, 88% of large companies, 77% of mid-sized companies, and 64% of small companies were already using video training prior to the pandemic––and roughly 63% of corporations already relied on self-paced virtual elearning to train individuals and teams (Mimeo, 2019)
In another 2019 study of more than 2,000 companies, 75% of trainers were actively using video-based training compared to the previous year when just 46% had utilized this form of e-learning instruction (Mimeo, 2019)
Do these increased levels of video-training come as a surprise? When we consider today’s technological trends, not really. . . we’ve seen this coming in social media and internet trends. It’s difficult to remember life before YouTube, which quickly became both a source of entertainment and instruction. And yearly, YouTube viewership continues to increase: Statista projects that in 2021, global online video platform viewers will total 1.86 billion–an increase from 1.47 billion in 2017 (2018)
In general, social media continues to move away from text and images and replace this medium with video content. In younger working demographics, platforms such as Instagram (which now heavily promotes its IG stories and Reels) and TikTok dominate the market. It’s no wonder that in 2019, 98% of organizations claimed they planned to incorporate video into their digital learning strategy in the next year (Chief Learning Officer magazine, 2020).
With such a staggering increase in the use (and investment) of video content, it is evident that e-learning and instructional videos are here to stay. But what are the advantages of this medium as opposed to traditional instructor-led training?