Making an effective video for your employees comes down to having the right creative process and business strategy in play. At the end of the day, you want to ensure the viewer comes away with a true understanding of what they need to get accomplished.
Unfortunately, most blog posts about training videos for employees tout fancy equipment, cutting-edge software, and the best template to use in an effort to sell tools and services (not this one 😉). Not that there’s anything wrong with that, but let’s get something out of the way:
Making creative videos for your business doesn’t have to be complicated or expensive. In other words, you don’t need to spend all of your budget on the perfect template, video editing tools, or pricey equipment. That being said, let’s go over the process of how to create a quality video for your employees using the following two methods: