A thought leadership elearning video is made by a thought leader, which is a person or entity (like a corporation) that establishes themselves as an expert and provides information and opinions on a topic or industry.
Becoming a thought leader takes both knowledge and time, but once thought leaders establish themselves as such, they become trusted sources of information and have a valuable voice in their industry. Of the 1,200 respondents in a recent study regarding the importance of thought leadership in the workplace, 58% reported reading at least one hour of thought leadership per week (an 8% increase from the year before) and 55% reported using thought leadership in their decision to hire an organization (Edelman-Linked 2018).
In the same study, 60% of C-level survey respondents reported a willingness to pay premium prices for companies that utilized thought leadership to illustrate their business visions. For these reasons, videos by thought leaders are a wise investment.