Training Video Cost: The Ultimate Guide & Real Examples
Training videos are a powerful tool for educating employees, customers, and partners. But how much does it cost to create an effective training video? Training video costs can vary significantly, ranging from $150 to $2500 per minute or even per project, depending on several factors, including the type of video, the production quality, and the vendor you choose.
How much does it cost to make a training video?
In this comprehensive guide, we’ll break down the video production costs associated with different types of training videos (with an actual price range), explore the factors that influence pricing, and share budget-friendly tips. Plus, you’ll see real examples of training videos with costs from our team at Ninja Tropic.
Types of Training Videos
Different types of training videos come with different production requirements and costs. Here’s a breakdown of some common training video formats, along with actual examples and costs per minute for that specific project. Warning! These projects involved varying levels of our creative expertise (scriptwriting, animation, live-action filming, etc.), but I do not want to waste your time with vague info.
Host Lead Videos (Live Action):
Talking-head videos feature a subject matter expert speaking directly to the camera. These videos are relatively simple to produce and can be cost-effective, but they can also be dry and unengaging if not done well.
The video series incorporates live action and b-roll video and leverages internal subject matter experts for branding. We have the option to leverage actors as well. Pricing ranges from $250 a minute to $500 a minute.
Animated videos:
Animated videos use animation to tell a story or explain a concept. They can be highly engaging and effective for explaining complex topics, but they can also be expensive to produce. Please note, there are different styles of animation.
This video showcases an engaging and visually appealing approach to accessibility training using Motion Graphics and an illustrative comic book art style. The pricing of this style of corporate training video production would be around $650 per minute.
Software Tutorials:
Software tutorials demonstrate how to use software or a web application. They often use screen capture footage and voiceover narration to guide the viewer through the steps. This video is about software onboarding tutorials created by Lumere for their customers.
The video showcases how Lumere uses a combination of soft corporate style motion graphics with screencast tutorials to create engaging and informative onboarding courses. Pricing on this type of corporate training video varies.
We have to determine how much animation is included, but generally speaking our software tutorials start at $250 a minute.
Interactive Video:
Interactive videos allow viewers to interact with the content, such as by clicking on hotspots to learn more about a topic or taking quizzes to test their knowledge. They are highly engaging and effective for knowledge retention. This type of online course has varying levels of pricing (depending on the style of video and the amount of interaction). Our range would be $650 to $700.
Hybrid Videos:
Hybrid videos combine elements of different video formats, such as host live action footage, animation, and screen capture footage. They offer a versatile and engaging way to deliver training content. This online course incorporates interactive elements, live-action video and various social media simulations paired with offline activities.
Training Video Production Cost Factors
There are a few reasons why it’s difficult to give a one-size-fits-all answer to the question of training video cost. First, there’s a wide variety of training video formats, each with its own production requirements and budget considerations.
For example, a simple explainer video with a talking head and some basic graphics will cost significantly less than a high-end animated video with complex special effects.
Second, the process of creating a training video involves several steps, each of which can impact the overall cost.
These steps include pre-production planning, scriptwriting, filming or animation, and post-production editing. The complexity of each step will vary depending on the type of video being produced.
Finally, the experience level and location of the production team can also affect the cost. Hiring a team of experienced professionals will typically cost more than working with a team of newcomers. Similarly, production costs can be higher in major cities compared to smaller towns.
Pre-Production Planning:
This phase involves defining the project scope, creating a storyboard, and developing a production schedule. It’s essential for ensuring a smooth and efficient production process.
Script Writing:
A well-written script is crucial for delivering clear and concise information. The cost of script writing will depend on the length and complexity of the video.
Cast and Crew:
The cost of hiring actors, voiceover artists, videographers, and other crew members will vary depending on their experience and location.
Animation:
If your video includes animation, the cost will depend on the style of animation, the complexity of the visuals, and the length of the animation.
Locations:
If you need to shoot your video on location, the cost will depend on the location fees, travel expenses, and permits required.
Post Production Editing:
This phase involves editing the footage, adding music and sound effects, and creating graphics and animations. The cost of post-production editing will depend on the complexity of the video and the desired level of polish.
Choosing a Training Video Solution
Once you understand the different types of training videos and the factors that influence cost, the next step is to choose the right solution for your needs and budget. Here are the main options to consider:
Training Video Freelancer:
Freelancers can be a cost-effective option for simple training videos. However, it can be difficult to find a freelancer with the right experience and expertise for your specific needs. Also, managing the project and ensuring quality control can be challenging.
Internal Staff:
If you have in-house video production capabilities, you can leverage your existing resources to create training videos. This can be a cost-effective option, but it can also put a strain on your team’s time and resources.
Training Video Production Company:
Hiring an agency can be a good option if you need a high-quality training video and don’t have the in-house resources to produce it yourself. Specialized agencies focus on training videos and have a deep understanding of the eLearning landscape. Generalist agencies offer a wider range of services, but they may not have as much experience with training video production.
What Should Your Video Production Budget be?
When it comes to training video production budgets, you’ll find it hard to get specific cost estimates.
And it’s not because the eLearning video production industry is coy. The thing is – there are simply too many factors to account for. In short:
- Script development costs (if you don’t have it ready)
- Pre-production and post-production issues
- Animation styles
- Choice of voice-over talent
And the list can go on.
So, you see, it’s complicated.
However, a professional eLearning solutions team can be of tremendous help if you communicate with them. Instead of spending $3000+ per minute, you can spend as little as $250-$300 per minute.
But to make this work, you need to seriously consider the factors we’ve mentioned already. Going in guns blazing into eLearning video production is going to decimate your company’s financial resources.
Ninja Tropic Pricing
At Ninja Tropic, we offer a range of training video solutions to fit every budget. Our pricing is transparent and flexible, with no hidden fees. We work with you to understand your specific needs and goals, and we tailor our services to meet your unique requirements.
We listed pricing + examples above. We also offer discounts for bulk orders and ongoing projects.
To get a more accurate estimate for your training video project, please contact us for a free consultation. We’ll be happy to discuss your needs and provide you with a personalized quote.
Ready to get started?
If you’re ready to create a training video that will engage your audience and deliver results, contact Ninja Tropic today. We’ll help you create a video that meets your specific needs and budget
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