With technical training, it can be difficult to explain complex topics in a clear and concise fashion. That’s why our clients at Segment and Picwell came to us for help. While the projects were different—one explaining a technical process and the other teaching people to build their brand—the concept is the same: create engaging content that can explain these complex ideas to new learners.
For Segment, we needed to make sure our animations were simple and stylized. This meant choosing limited color palettes, working without fine lines, and keeping animations as smooth as possible to help viewers transition between scenes or concepts. We used lots of logos and graphic images to help maintain a consistent style, and did most of our work with motion graphics instead of traditional 2D character animation.
Picwell contacted us with another technical project, this time explaining insurance policies and how they work. Just like Segment’s projects, we chose to work with motion graphics and a sleek design to highlight the information presented. Our style of choice was, once again, motion graphics, which could display the statistics and concepts they needed without difficulty in a visually interesting way. We were also able to use this distinct style to help set a tone for the company, which resonated with their audience and earned them some more sales!