When people think about eLearning, they often assume it’s a high-budget production. While that’s the case for some eLearning courses, in reality, most eLearning is designed with a modest budget.
However, you get what you pay for.
Seeking out the cheapest option on the block is a recipe for low-quality courses that flop. Successful eLearning strikes a balance between quality and price.
eLearning on a budget
You can give your learners an amazing experience that won’t break the bank with the right tools and team. Follow these tricks to make your eLearning dollars go farther.
Know your audience
You don’t need fancy multimedia tricks to impress your learners. The key is to understand what your learners want to know, and then give it to them in the most efficient way possible.
Analyze your learners’ needs. It might feel like an unnecessary step, but in reality, this will inform every choice you make during eLearning production.
Send surveys or conduct interviews with your learners. Their insight will help you be more efficient during the design, writing, and development of your eLearning course. That’s the best way to protect your budget while delivering the value your learners expect.
Time is money in every industry, and eLearning is no different. Multiple rounds of revisions will bleed your budget dry and delay the project.
Spend more time planning your eLearning course at the beginning. Proper instructional design and project management will iron out all the details before production even begins. Create a timeline for work and a list of requirements so you don’t have to pay for revisions.
Whether you realize it or not, you have dozens of resources at your disposal as an eLearning course creator. Get creative and think outside the box to make an effective eLearning course on a budget.
Can you repurpose any existing media assets, like graphics, audio, or film clips? If you’re a prolific course creator, you can often repurpose templates or images between projects to save money.
It’s also important to streamline your course. The shorter the course, the more affordable it is to produce. Connect with your instructional designer and subject matter expert (SME) to distill your course down to its necessary components.
As you work on this project, save everything as a template. You can reuse templates for your next course instead of starting from scratch.
Opt for microlearning
Learners have short attention spans. On average, your learners only want to digest five minutes’ worth of content at a time.
Students clearly prefer shorter eLearning modules. And, as it so happens, short modules are also more affordable to produce.
Break your course into short, digestible modules that are no more than five minutes long. It takes less time to develop small modules, saving you money. Shorter modules also improve the learner experience, so it’s a win-win.
Use responsive design
Over 60% of all eLearning students access your course on their mobile devices. Instead of creating a separate course for desktop and another for mobile, create a responsive course from the start.
This may sound more expensive, but it’s actually more cost-effective to create one course that displays well across all devices instead of creating one course for each device.
Again, your learners prefer responsive design, anyway. Kill two birds with one stone—save development time and money with responsive design.
The bottom line
Sure, you’ll need a budget to create an amazing eLearning course. But that doesn’t mean it has to cost you an arm and a leg. Follow these strategies to create an amazing eLearning experience for your students.
Of course, hiring an eLearning pro like Ninja Tropic saves you tons of time and money. We offer agency-level service with freelancer rates. Get in touch with us now to chat about your next project.