What are Microlearning Videos?
To put it simply, microlearning is a method of education that involves teaching new information in short bursts. Microlearning videos can help people learn and retain specific information quickly, one step at a time.
How-to videos, interactive learning games, and even short articles like this one all qualify as microlearning, as all forms present information concisely and directly. One of the most effective mediums for microlearning, of course, is the eLearning video.
How Long Should a Microlearning Video Be?
Although videos are engaging, a 30-minute video isn’t going to hold learners’ interest. Videos need to be shorter than 6 minutes apiece. Get to the point and keep it short and sweet. Remember that microlearning is about communicating essential information over a short period of time. Therefore, narrow your course content to the necessities. You can also use our resource on writing smart learning objectives to keep your course succinct.
Types of Microlearning Videos
There are several different styles of microlearning videos, and the style you choose will likely depend on who your learners are and what you want to teach them. Let’s jump into some common video types.
Kinetic Typography Videos
Kinetic typography video is moving or animated text in videos. It is used to gain the attention of learners, as well as to entertain them. It can be used to emphasize the meaning of a word or phrase, which helps to evoke an emotional response in learners.
Whiteboard animations tell a story with pictures drawn on a whiteboard. They aren’t literally drawn on a whiteboard, but instead simulated with animation. Some course creators show a fake hand drawing the whiteboard animation, but most learners think this is distracting and cheesy.
You would use a whiteboard eLearning video animation style when you want to take a minimalist, brand-neutral approach. Whiteboard animation doesn’t use a lot of color or character animation.
Instead, you can focus on the key aspects of a scenario or broad steps of a process. You can showcase a ton of detail or keep things very simple; it’s your choice. Whiteboard is best used to show general concepts that don’t require character animation.
Webcast and Live Demos
A webcast or live demo can be used to explain and demonstrate the features and benefits of a product or service. This is a great option when sharing one type of product (software, platform, or application) if the demo is simple and straightforward. An advantage with demonstrating the product live is that potential customers can ask questions as the product is being demonstrated.
The interactive video takes the how-to video to a whole new level. By providing links to more detailed information, other how-to videos, step-by-step lists, and transcriptions, detailed education becomes available to everyone. With short educational videos, it can be difficult to fit so much essential information into just a few minutes of content. Fortunately, with interactive videos, content creators can catch their audience’s attention and leave them wanting more— and they can do it instantly!
With the interactive video’s short format, companies can create a series of videos on just about any topic. Each video may cover a different concept, or all videos might expand upon one larger idea. Finally, interactive videos can do anything from teach learners how to perform specific skills to address important questions that employees commonly ask. Employers can then compile these videos into a playlist for easy access–say, on the company’s YouTube channel.
The bottom Line
No matter how you slice it, you need to have a script. It not only keeps your video or course focused, but helps you build your brand with a professional product. Give your clients the content they crave in a polished format through the power of a script.
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