Employee Onboarding: Trupanion’s Engaging Microlearning Video
We were tasked with creating employee onboarding videos for Trupanion, a caring, compassionate pet insurance company.
Turning Compassionate Company Culture Into Employee Onboarding Videos
Employee Onboarding Videos
With The Love of Animals in Mind
We were tasked with creating employee onboarding videos for Trupanion, a caring, compassionate pet insurance company.
About Trupanion
Founded in 1998 with pets and pet lovers in mind, Trupanion has seen massive growth in the pet insurance industry
With the mission of helping pet lovers budget and care for their pets, Trupanion has helped pets in the US, Canada, Australia, and Puerto Rico
Based in Seattle, WA, Trupanion offers cat and dog insurance, helping pets live longer, happier lives
Communicating Compassionate Company
Culture To New Hires
Trupanion came to us with the challenge of creating employee onboarding videos that communicated their values and made sure that new employees were aligned with the company vision. They wanted interactive video e-learning that was creative and expressed their love of animals in a casual, compassionate environment.
The main concepts Trupanion wanted to get across to their new employees were the problem that the company was solving (helping pet owners afford care for their beloved pets), identifying how each employee’s role contributes to Trupanion’s mission and recognizing how the company measures success in its employees. They wanted to communicate these messages in an effective and creative way to keep employees engaged and aligned with their mission.
Our Solution
Since the main goal of this project was to be able to effectively communicate the company’s commitment to their values, we wanted to provide creative, casual videos they could embed into their content. Combining animation and casually recorded videos, we created a series of unique company culture videos to highlight Trupanion’s vision.
A Creative Way To Communicate Company Culture
A key highlight of this project was the creative use of casually recorded videos, such as footage of the CEO on his cell phone integrated with animation. We really wanted to represent the client’s commitment to their values and company culture through the style of the videos as well as the company’s message.
Employee Testimonials
This creatively produced employee onboarding video project was successful in helping Trupanion communicate their message to their new employees. To see what our friends at Trupanion and other clients had to say about our work, take a look at our client testimonials by clicking the button below!
Get a FREE
Consultation
With Ninja Tropic!
Are you aware of the sheer power of engaging eLearning solutions but not sure where to start? Schedule a free 30-minute consultation with a Ninja Tropic eLearning expert to analyze your organization’s content objectives and map out the interactive blueprint to achieve them.
