InMobi has been in the mobile advertising game for over 15 years
InMobi seeks to positively impact people, businesses, and societies around the globe with their innovative mobile advertising techonologies
They are a global company with employees representing a diverse range of cultures, experiences, and points of view.
Educating Clients and Employees on Mobile Advertising
Since one of the factors inhibiting their growth was the lack of understanding and trust of how mobile advertising works, InMobi’s goal was to create a corporate learning university to educate not only potential clients, but current clients and new employees. The training would focus on the benefits and best practices of mobile advertising.
To support InMobi’s diverse, global audience, we created simple, modern vector-based motion graphics. Each short, animated lesson was followed by a quiz to check understanding before moving on to the next lesson. We consulted with InMobi on the video scripts, and created simple, effective animations to support their educational goals.
Simple, Modern, and Easy To Understand
The use of simple, vector-based motion graphics is what made this project really stand out. The simplicity of the graphics keeps the learner engaged and enhances the understanding of the material. Keeping the videos quick, concise, and to the point was essential for ensuring a rapidly-changing industry, making the education and onboarding of clients and employees a breeze.
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