Revolutionizing Genetic Counseling: Digital Education Transformation

Leveraging Interactive Video for Genetic Counseling

Genetic testing for cancer risk is becoming increasingly common, and genetic counseling is necessary to help support patients and providers. Genome Medical created the RISE Patient Education Module, a digital education platform, to convey foundational information about cancer genetics to patients before genetic counseling. This case study will explore how Genome Medical leveraged digital education to improve patient engagement and experience, ultimately transforming the way genetic counseling services are delivered.

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Transforming Genetic Counseling with Digital Education: A Case Study of Genome Medical’s RISE Patient Education Module

Leveraging Interactive Video for Genetic Counseling

Genetic testing for cancer risk is becoming increasingly common, and genetic counseling is necessary to help support patients and providers. Genome Medical created the RISE Patient Education Module, a digital education platform, to convey foundational information about cancer genetics to patients before genetic counseling. This case study will explore how Genome Medical leveraged digital education to improve patient engagement and experience, ultimately transforming the way genetic counseling services are delivered.

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Understanding
the Business Need

As genetic testing for cancer risk increases, so does the need for genetic counseling services. Genome Medical recognized the need for an alternative service delivery of genetic counseling and digital education to augment genetic counseling sessions. The RISE Patient Education Module was designed to help genetic counselors prioritize understanding their patients’ prior experiences, values, and beliefs, and to help patients integrate this information into their current lives. By providing effective educational content in a user-friendly manner, Genome Medical aimed to provide efficiency savings to its genetic counseling services.

Designing the Learning Video for the Appropriate Audience

The RISE Patient Education Module was designed with diverse animated characters and small segments to maintain attention, and language level at the middle school level or lower. The video was delivered through a web-based patient engagement application, which allowed patients to interact with various components of the video. This approach ensured that the video was accessible to patients identified as candidates for genetic testing and counseling due to a personal or family history of cancer.

Delivering the Learning Video to the Intended Audience

The learning video was delivered through two different groups: patients who were referred for a genetic counseling appointment with Genome Medical and patients who were assessed as needing cancer genetic testing at their doctor’s office. Genome Medical tracked initial engagement rates and rates of completion through internal systems and collected learner feedback via a brief survey.

Patient Educational Videos: Effectiveness

The RISE Patient Education Module was successful in achieving its initial goals, with high levels of engagement and completion rates among patients. Future research will assess patient knowledge gained from the program compared to genetic counseling, with the goal of replacing routine education sessions with digital opportunities. By prioritizing patient engagement and experience, Genome Medical demonstrated its commitment to innovative solutions that improve patient outcomes and satisfaction.

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Conclusion and Future Outlook

The RISE Patient Education Module has transformed the way genetic counseling services are delivered, with the potential to offset some routine education sessions with digital education opportunities. By leveraging the power of digital education, Genome Medical can provide efficient and effective solutions that meet the evolving needs of patients and providers, ultimately leading to improved patient outcomes and satisfaction.

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