Brand Training for Employees: Internal Branding Strategy for Companies
Branding is more than a catchphrase and a flashy logo but a roadmap for marketing, advertising, messaging, and company presentation to customers. It’s a “way of life” for all team members when they create materials on the company’s behalf and speak to customers (either verbally or via written communication).
Confused customers never buy and that’s why it’s crucial for every employee to be “on brand” and consistent – you need a compatible brand training program to create brand ambassadors during every step of the buyer’s journey.
What is Brand Training for Employees?
Brand training reinforces the company’s mission, vision, and values to ensure all employees know what the firm stands for and the means it uses to serve its customers. It instructs key players not only on the proper policies and guidelines but how to “live the brand.”
How to Turn Employees Into Brand Ambassadors
Explaining to your team members exactly what your brand stands for, how it helps customers, describe guidelines, and how to communicate that to your target audience is exactly how to transform employees into brand ambassadors.
You need brand champions to go to bat on behalf of the company to ensure its success. Brand training developed in a way that is easy to understand, hits the message clearly and quickly, and includes video-based storytelling is the perfect combination to turn your employees into the ultimate brand ambassadors.
Brand Management Training FAQs
How Do You Conduct Brand Training?
Video-based microlearning is the fastest-growing brand training method due to its engaging nature and attendance flexibility. Without disrupting current workloads, meetings, and productivity, microlearning sessions are bite-sized, focused pieces of training that employees can take in between meetings, at their local coffee shop, or when they have an extra 10 minutes in their day.
When training is too long and drawn out, learners lose the message – so consider using video-based microlearning for your brand training program.
Why is Brand Training Important?
Imagine your customer speaks with a company rep and leaves the conversation feeling great about a potential contract but calls to follow up and receives a completely different feeling from the next rep. They more-than-likely will shy away from your services.
Consistent messaging and branding give clients a clear, unwavering idea of what you provide, how you provide it, and how your products and services will change their lives. Brand training is integral to revenue, sales operations, and marketing efforts.
How Much Does It Cost to Create a Brand Training Solution for Our Company?
Every brand training should be unique and targeted to your company and client avatar. Depending on how complex or how simple your objectives are, the price for a custom brand training solution varies.
However, your bespoke quote is just a phone call away. We’ll find out more about your company and be able to offer a more accurate custom quote. Contact our Ninja Tropic representatives, and let’s get the ball rolling on your one-of-a-kind brand training program.
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How to Get Started Creating Your Internal Brand Training for Employees
Are you aware of the sheer power of engaging eLearning solutions but not sure where to start? Schedule a free 30-minute consultation with a Ninja Tropic eLearning expert to analyze your organization’s content objectives and map out the interactive blueprint to achieve them.