Boost eLearner retention with better animation

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Animation is a powerful way to communicate with your learners.

But how, exactly, can course creators use animation in their courses? How can we ensure animation actually facilitates learning, and not distract from it?

The good news is that animation is effective. Animation combines the best of audio and visual cues, both of which learners need to retain information. 65% of learners learn with visuals, while 30% learn through hearing.

Help 95% of students process information in a way that makes the most sense to them through animation.

5 ways to use animation for eLearning

Animation gets results, but that doesn’t mean it’s easy. Use animation in these five situations to make the most of your investment.

  1. Introductions

    New information can feel a little intimidating, particularly if your learners are new to the course material.

    Use animation in eLearning to introduce high-level subject matter to students. These introductions tell learners why the subject matter is important and prepare them for what they’ll learn.

    Animation cuts to the heart of your topic in a way that’s accessible, approachable, and easy to understand. It also causes learners to pay more attention since animation feels more engaging than text on a screen.

  2. Storytelling

    Humans are wired to remember stories better than facts or figures. That’s why we find stories so irresistible.

    In eLearning, a story has the power to connect with learners emotionally and inspire them. Best of all, stories help learners remember and recall material.

    Try to use interactive video to bring your storytelling to life. A “choose your own adventure” style course is a little more work, but it’s great fun for your learners and helps them retain information.

    Animated stories are also great from a practical perspective. There’s no need to hire actors, build a set, or film your story when you opt for animation. It’s faster, easier, and cheaper than traditional filming.

  3. Complex information

    Courses should only use text for very simple, high-level information. If you’re trying to communicate more complicated ideas to your learners, animation is the way to go.

    Instead of giving learners 14 paragraphs about car mechanics, why not give them a two-minute video that explains everything?

    Animation distills complex ideas into easy-to-understand visuals with complementary audio, appealing to multiple senses at once for an immersive experience.

    Try your hand at animated explainer videos for advanced topics. This is great for showing systems (the human body) or ideas (economic models) in a way that’s engaging and easy to understand.

    If it’s too lengthy to explain with text, it’s time to use animation.

  4. Prompt discussion

    eLearning isn’t a passive activity. Learners are actively engaged in their learning—animation prompts discussion that encourages this learning.

    Animate a situation and ask the learner to put in their two cents about what they would do.

    For example, a management course could walk learners through how to hire a new employee. They can even write assignments based on this animated situation based on what they’ve learned so far.

  5. Emotional connections

    Learning is about gathering knowledge, but the key to learning isn’t just the facts: it’s about the emotion. Evoke more emotion from your learners by including animated interviews or testimonials in your course.

    While you can sometimes film this content in real life, you’ll likely need to animate it. This happens most often when you only have audio of the person speaking, or if you weren’t able to interview them on camera.

    For example, you could create an animation of Thomas Jefferson that’s both goofy and informative to keep learners engaged.

The bottom line

Animation isn’t a nicety for eLearning—it’s a necessity. Integrate animation in your course to help learners engage, complete the course on time, and transfer their knowledge to the real world.

Not sure where to start with animation? That’s okay! Ninja Tropic’s team of animation experts is at your beck and call. Give us a ring for a free brainstorming session.

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