eLearners expect more than just educational content from their online learning. In an age of high definition, your users are looking for a visually stunning experience. If you’re seeing low engagement rates or learners are having a tough time picking up your content, it’s time to bring in the big guns with 2D animation. Read on to learn more about the benefits of 2D animation.
What is 2D animation?
2D animation is one of the most popular types of animation. It visualizes characters in a two-dimensional space, much like a cartoon. 2D animation is perfect for engaging learners of all ages, evoking emotion that motivates learners to dig into your course content.
2D animation is versatile and highly customizable. In fact, there are three common types of 2D animation course creators use for video learning. Let’s explore these three types of 2D animation in more detail.
What are the 2D animation types?
2D motion graphics
2D motion graphics are essentially graphic design with moving elements. This style is common in explainer videos, where there are some visuals and characters, but with limited movement. 2D motion graphics are relatively simple, but still deliver your message in an engaging way.
You should use 2D motion graphics when character movement isn’t a key part of your story. For example, you can show the environment and overall scenario with animation, but the focus is still on the big picture, not the fine details. So, if it’s sufficient to have your character sitting at a table instead of, say, running a marathon, 2D motion graphics are ideal.
For example, you might use 2D motion graphics in eLearning video course teaching nurses about sexual harassment in the workplace. You don’t need to animate inappropriate behavior (we would hope). It’s enough to describe inappropriate behavior with engaging animations, and then move on.
2D character lecture
2D character lecture adds a few more components of animation than 2D motion graphics. It’s ideal when you want characters to have accurate lip-sync.
Let’s say you have a subject matter expert (SME), but they’re either too busy to film or they’re camera-shy. You want to feature them in your course, but the logistics are too tricky. In this scenario, opt for 2D character lecture-style video. This animation style can transform a SME into an animated character. The character, in turn, acts as a lecturer in the video.
For example, you can use 2D character lecture animation if you want to show the hospital CEO talking about the vision of the hospital. She may be too busy to film live, so 2D character lecture animation puts her expertise to use in a convenient, engaging way.
2D story motion
The final type of 2D animation is story motion. This can showcase a character or a scenario in a two-dimensional space. There are actually two types of 2D story animation:
- Hybrid: This blends 2D character animation with motion graphics.
- Advanced 2D animation: This includes lip-sync and looks like a professional cartoon. It’s very high-end and best used for one, solid video.
Storytelling is at the core of 2D story motion animation. It’s better used for showing situations to your learners, or to show situations where multi-character dialogue matters. 2D story motion animation has a broad range of complexity, too. Some have simple character animations, while others use complex character rigs and facial expressions.
2D story motion animation would be ideal for a medical simulation that involves a lot of character interaction. For example, you might use it to show how a doctor explains medical news to a patient’s family. The key is to make it feel like a real-world scenario, complete with engaging, emotional scenes.
Why does 2D animation matter?
You might think, “Why should I use 2D animation? My courses are just fine.” There’s no question that a course can be successful without animation. But if you want your course to be truly transcendent and give the best experience possible, 2D animation is right for you.
Animation gives learners choice
The majority of eLearners choose online courses because they have more control and flexibility over their learning. Unlike text, 2D animation lets a learner pause, rewind, and fast forward to the content they need. Animation reduces learner distraction and increases depth of understanding.
Animation is Fun!
Have you ever been stuck in a classroom with a boring lecturer who drones for hours? It’s not fun. Avoid the digital version of classroom boredom with 2D animation.
While you want to keep it professional, learning doesn’t have to be serious all the time. A little levity goes a long way. Use 2D eLearning animation to make the learning process both more effective and entertaining.
2D brings content to life
When used properly, 2D animation makes your course content more vivid and exciting. This helps learners engage better with your content, thanks to the power of friendly animated characters. Conversing and interacting with 2D characters helps learners form a bond with your course content, leading to better information retention.
What are the benefits of 2D animation in your elearning courses?
Some argue that this videos makes courses seem less professional, but that couldn’t be farther from the truth. When used to further learning and produced with quality, a 2D animation boosts learner retention and increases your course’s value.
As eLearning professionals, it’s our duty to up the ante. While eLearning video is a step in the right direction, storytelling and strong characters bring learning to life. 2D animation, in particular, is promising for eLearning.
2D animation is simpler than 3D and it helps your learners form close, emotional bonds with the course material. But characters don’t appear out of thin air. The need to be created with intention, in ways that best serve the needs of your learners. Let’s take a look at some of the benefits of 2D character animation in your online courses.
What are Some Advantages of Using 2D Characters to Communicate Concepts in eLearning Courses?
It’s easy to dismiss characters in your eLearning videos. Character creation is an extra step, but it’s one that reaps big rewards for your course and your learners.
2D animated characters have so many benefits for your learners.
1. They’re Engaging
Humans build emotional bonds with characters. 2D animation helps you stand out and attract the interest of all learners, not just children. This motivates your learners to progress through the course and succeed.
2. They De-isolate Learners
ELearning is convenient, but it can feel lonely. While self-directed learning is important, learners need social connection to engage with course content. 2D animation helps learners feel like they’re receiving one-on-one attention, which feels less isolating.
3.They Improve Retention
Want learners to use what they learn? Then it’s time to use 2D animated characters. Characters increase memory recall. Their strong personalities and storyline make learning more enjoyable, which, in turn, helps learners recall information. 2D animation helps you bridge the challenges and benefits of eLearning. You can easily provide students with human interaction while boosting retention, all thanks to character development
The bottom line
Engagement is critical to successful eLearning. Invest in quality 2D animation for your eLearning courses to see happier learners and more repeat students.