InMobi has been in the mobile advertising industry for over 15 years, seeking to positively impact people, businesses, and societies globally with innovative mobile advertising technologies. They are a diverse, global company with employees representing varied cultures, experiences, and perspectives.
Client
InMobi
Turning Learning into Revenue: InMobi Mobile Marketing Success
Educating Clients and Employees on Mobile Advertising
Mobile advertising is a fast-moving, technically complex industry that most marketers understand only superficially. InMobi’s growth depended on partners and clients who trusted their platform — but trust required understanding, and understanding required education at scale. Their sales conversations routinely stalled because potential clients didn’t have the baseline knowledge to evaluate InMobi’s value proposition.
Internally, the challenge was equally pressing: a globally distributed workforce spanning diverse markets needed consistent product knowledge, but in-person training wasn’t practical and existing written resources weren’t engaging enough to compete with the demands of a fast-paced work environment.
Our Solution
Ninja Tropic created a mobile advertising academy — a structured series of short animated modules covering the fundamentals of programmatic advertising, audience targeting, mobile measurement, and InMobi’s specific platform capabilities. The animation style used clean vector graphics with smooth transitions, a deliberately modern aesthetic that signaled InMobi’s position as a technology leader rather than a traditional media company.
Each module was capped at five minutes and concluded with a knowledge-check quiz, creating a rhythm of learning and reinforcement that suited both client onboarding sessions and self-directed employee development. The brevity was intentional: in a fast-moving industry, education needed to deliver value immediately or risk being deprioritized.
Simple, Modern, and Easy to Understand
- Accelerated Partner Readiness: Clients who completed the academy onboarded faster, asked better questions, and required fewer clarification sessions during campaign setup — reducing InMobi’s pre-launch support burden significantly.
- Global Consistency: The academy delivered the same quality of product education to InMobi teams in Mumbai, San Francisco, and Singapore — eliminating the knowledge disparities that had previously varied by regional training resources.
- Revenue Attribution: Partners who engaged with the academy demonstrated measurably higher campaign investment levels, linking education directly to commercial outcomes.
Ready to start developing your learner's Training experience?
Discover the power of video training animation by scheduling a FREE consultation with one of our Ninja Tropic experts