By the end of 2017, Netflix had over 118 million subscribers worldwide. It’s clear that video is everyone’s go-to channel for entertainment, but it’s also the best choice for eLearning. Your clients want learning that accommodates their hectic, mobile lives. As an infopreneur, it’s critical to stay on top of eLearning trends to stay competitive. Expand your business while giving learners the content they crave with microlearning courses.
What is microlearning?
Microlearning is easily digestible, self-directed online learning. It’s typically informal and mobile-friendly. Because they’re designed to be fast and easy, microlearning courses are shorter than other types of courses. In microlearning, a course focuses on a very specific idea or narrow field of study.
For example, you couldn’t show someone how to build an entire house in a microlearning course. However, you could create a microlearning course that shows learners how to install a sink.
While there are many formats you can choose from to create your microlearning course, video is the channel of choice for savvy infopreneurs.
Why you need microlearning videos
You want learners to come back for all of their eLearning needs. That’s why it’s so critical to provide them with a course that helps them learn quickly and retain information.
Microlearning helps your clients with learning and even retention. There’s no long, drawn out course. They get the information in just a few hours and can quickly apply it.
Microlearning provides learners with the best learning experience possible. Thanks to its short length, it’s highly digestible, which helps learners retain more information. People are already conditioned to engage with YouTube videos; this format helps them learn in a format they already love. Best of all, microlearning videos let your users learn hands-free.
It’s an incredibly convenient way to learn, too. Learners go through the course at their own pace. It’s ideal for busy clients who can’t devote hours and hours to longer training. Microlearning helps them complete training in a matter of a few hours at their own pace, and on their own schedule.
Because of its ease of use, microlearning increases learner retention. Video communicates information quickly. It ensures learners don’t spend hours reading a wall of text, so they feel more alert and engaged. Video microlearning courses are both auditory and visual, helping learners absorb information at record speed.
Microlearning video best practices
Your users want to absorb content in a format that’s fast and easy to understand. Video is the best medium for learner comprehension. And that means you have more satisfied learners willing to spread the good word about your course, resulting in more long term business. Use these best practices for microlearning videos your users will love.
- Keep it short and sweet
Although videos are engaging, a 30-minute video isn’t going to hold learners’ interest. Videos need to be shorter than 6 minutes apiece. Get to the point and keep it short and sweet. Remember that microlearning is about deep information over a short period of time; narrow your course content to the necessities.You can also use our resource on writing smart learning objectives to keep your course succinct
- Make it visual
Sure, you could explain a concept with a simple voiceover and slideshow-style video. But that’s boring! To keep your learners engaged, you need to use visuals. This helps explain complicated ideas in less time. Use tools like 2D animation to add professional-grade visuals to your videos.
- Offer a demo
Depending on what your course is about, consider offering a demonstration. The huge benefit to video is that it gives you the freedom to show learners information as if you’re in person. Make the most of this medium and walk learners through the course content with a demo. If you’re teaching learners about a software, for example, offer a video demo or walkthrough to show instead of tell.
The bottom line
While there will still be a need for more complex courses, it’s clear that eLearning is moving towards a microlearning video format. Give your customers the digestible information they crave in an engaging and convenient video format.