The concept of learning through videos is not a new one; however, video has played a significant role in shaping the landscape of e-learning. In fact, since 2000, the e-learning global industry grew by 900 percent; revenues are expected to grow 20 percent annually.
That said, creating the perfect video can be difficult. After all, even though video is a very popular medium for teaching, learners can be prone to tuning out of a lesson if it does not appeal to them. That’s why your eLearning videos should be colorful and dynamic.
When it comes to live-action videos, or videos that include real people as opposed to animations, there are a few key video best practices to follow. With these concepts on your mind, you can get started on making how-to videos that blow your viewers out of the water.
1. Plan Ahead
The first step of any successful project is proper planning. There are many ways to accomplish this step. We at NinjaTropic are fans of storyboards. Storyboards allow you to plan out tentatively how your video will come to life before you invest any resources into it. You can even collaborate with others and make changes as needed. After all, it’s just a draft.
Storyboards are not even the only option! When it comes down to it, any type of planning and story mapping will get the job done as long as it is organized and able to be executed.
2. Edit Your Videos
Planning is one of the most important steps in creating a video that captures the viewer’s attention. Especially with training videos, you want to trim out any unnecessary footage.
You value your own time; make sure to show that you value your viewers’ by conveying only the most relevant information and that you present that information in new, engaging ways.
3. Ensure Excellent Audio Quality
We have all seen a video with unnecessary background noise or an unclear voice over. It is distracting and will evidently result in fewer views. In order to prevent this catastrophe, record with a quality microphone. There are also a few ways to clean up your audio in the editing process.
4. Show Don’t Tell
This might be one of the more obvious video best practices, however, it is also one of the most easily forgettable. Your video needs to show your viewers what you are trying to portray, not just tell them.
On top of providing plenty of action in your film, you sure ensure your video has high resolution and interactive features, such as video tracking, which prevents learners from skipping forward through their learning.
5. Be Inclusive
Videos offer a great opportunity to be inclusive. It is fairly easy to provide captions or subtitles for those with impaired hearing. Captions are also key in the constantly-moving environment today. With captions, viewers can watch anywhere, anytime even without headphones.
6. Keep It Chunky
Most likely, one of the main reasons you are looking into creating a live-action video is because of the inability of your workers, students, or employees to focus.
While videos do help people concentrate on the material in front of them, it is not enough to simply through other tactics out the window. Be sure to keep your information in consumable chunks and be as interesting as possible.
7. Add Active Elements
People tend to be drawn to action. If you are teaching a concept, consider adding in quizzes, surveys, or other interesting assignments between modules. While the main purpose is to keep viewers focused, we also have to admit that we have fun creating these types of projects.
8. Look at the Camera
In live-action videos, looking at the camera is essential for making your video an active, personal, and relatable experience. This is an easy way to make your audience more interested in what you are saying and it feels more natural.
Amazon has a variety of teleprompters that you can use with your tablet easily. This will also make filming more efficient as your talent doesn’t have to worry about memorization or looking off-screen for notes
9. Use Your Own Voice
It can be tempting to model your videos off the latest trendy memes or even what a competitor is doing. While these strategies can work, they can also come off as somewhat gimmicky. Worse, they might quickly become outdated.
The best approach? Zeroing in on your own unique voice and that of your brand! This increases the level of authenticity and ensures that the information you want gets portrayed.
The best practice is to write yourself a script before you start. With that, we land back to step one: preparing; however, there is one final practice to follow before making your content publishable
10. Get Honest Feedback
After following all of these steps and putting countless hours into your live-animation project, you may feel like the king of live-animation. Even if this is true, having someone from outside of the project take a final look can be essential to catching small or major mistakes. You should seek feedback even after your video is published. After all, no eLearning project is ever finished until it is deleted.
If you have a specific area you would like to focus on improving, be sure to let your reviewer know. That way, they can tailor their feedback to address your concerns directly. You might even consider drafting up a rubric that your reviewer can use to assess your video; this might even help them be a bit more objective in their critique
THE BOTTOM LINE
Congratulations, you are now equipped with the knowledge of video eLearning best practices! It’s now time for you to get out there and start creating your Live Action Videos.
If you are feeling overwhelmed and are feeling like an expert may be needed, don’t worry! That’s what our team of video ninjas are there for. To find out more or get a free consultation.