The Storytelling for Business Training Video Guide

Storytelling for business training

Are you looking for a creative and effective way to train your business’s employees? Consider storytelling! Research proves that stories are up to 22 times more memorable than facts alone and are a great way to weave in new methodologies, company policies, or facts and figures (Stanford, 2019). Our guide for storytelling for business training will help you choose the right style of storytelling and help you through the creation process

Benefits of Storytelling for eLearning

According to Stanford University’s Dr. Jennifer Aaker, stories shape the way in which others see you (and in this case, your company). They can help your employees or clients better understand your organization, a process, a policy, or another important concept––and they are powerful ways to provide information because they engage the audience and ask them to slow down and truly process the data in a form that is incredibly familiar.

This increased interest and engagement allows the opportunity to persuade your viewers (and, as mentioned above, increases their ability to retain the information you shared). Stories are therefore powerful in their effectiveness and persuasiveness!

Types of Storytelling video training

Storytelling is often presented as animation, an advanced whiteboard, or a custom combination of the two. With animated storytelling, businesses work with animators to create a video that uses eye-catching animation to tell the story from start to finish. This is an excellent way to incorporate the organization’s branding into the video (and a great way to be creative with the learning process)!

Animation can be 2D or 3D; both can use an avatar as a subject matter expert or presenter to add value to the story, while 3D video animation allows for replication of real-life subject matter, such as business warehouses or shop floors. See some examples of animation videos.

Advanced whiteboard storytelling tells a story in an engaging and professional manner. It takes the concepts that a subject matter expert would write on a whiteboard and brings them to life, which helps viewers visualize content in an exciting and memorable way.  See some examples of whiteboard videos.

The beauty of using videos for training is that you can customize them to meet your needs. Your video can easily be a combination of 2D or 3D animation and an advanced whiteboard. The possibilities are endless!

Tips for Storytelling for eLearning

When making a storytelling video for elearning, follow these simple tips:

  • Know your audience. What tone are we taking for this story? What do the viewers want to see, and why?
  • Consider animation. Animation brings your story to life. In addition to making your video more engaging, animation also helps with comprehension: consider that people who follow text instructions with illustrations perform 323% better than people who follow just text instructions (Onespot, 2017).
  • Write an engaging script. Your story begins with your script. Consider hiring a professional writer to help tell your story. If this is not in your budget, make sure your project starts out on the right foot with a detailed plan: check out Ninja Tropic’s article “eLearning & Training Video Script Writing: Instructional Design Best Practices” to get started.

Important elements of Storytelling scripts

Storytelling scripts should have the following elements:

  1. A clear purpose. Why is this story being told? Viewers should know the importance of the story; this helps with engagement.
  2. An engaging start. Your hook (the opening line or lines) is your chance to grab your reader’s attention from the beginning and ensure they will pay attention until the end. Your hook can be a surprising fact, an interesting visual, a question, or another way of creatively catching your audience’s interest.
  3. A protagonist (main character). This need not be the person narrating the story. Your protagonist could be your customer, your company, or an employee.
  4. A challenge. Your story must include something that affects your protagonist.
  5. A story arc. How does your protagonist overcome their challenge? This is the basis of the story, and will take up the majority of most scripts. What steps or actions does the protagonist take on this journey? What happens along the way?
  6. An end. How does the journey come to completion?

The Bottom Line

Effective, persuasive, and memorable . . . storytelling is an excellent style of business training! To make an effective business training video, be sure your script follows the storyline script and has a full arc where your protagonist overcomes a challenge. A happy ending is guaranteed!

Are you ready to begin writing the script for your storytelling business training video? Check out some of Ninja Tropic’s examples of storytelling training videos, and download our easy-to-use Storytelling Script Template.

This useful template allows you to collaborate with narrators, writers, animators, and the rest of your team and guides you to write the best storytelling script for your next video. If you have any questions, contact NinjaTropic: we are always here to answer your questions!