The Explainer Video Script for Training Video Production

Your guide to writing the best explainer video script

With U.S. companies spending an average of $1,308 on training per employee each year––and with technology-based learning taking up more than half of these training hours––it is no surprise that your company may be investing in this form of instruction (Forbes 2021).

Video training is both an effective and expedient way to inform employees, but there are some vital steps you should take when you begin writing your script. Read on to learn more about writing a video script for training video production

Types of training videos for elearning

While there are many forms and styles of elearning videos, corporations often use explainer videos (also called how-to videos) for instruction. Explainer videos are online videos that teach an audience something, such as how to solve a problem or understand a process. 


Explainer videos come in many styles and formats. Some of the most popular styles are
animated explainer videos and live-action explainer videos, which are two forms of elearning using either film or animation. Other examples include whiteboard and screencast videos: whiteboard explainer videos use hand-drawn images or words that are drawn or written on a whiteboard, while screencast videos allow the audience to view processes being performed on another computer.

Of course, you may also be creative and combine these videos to meet your organization’s needs. (We have all seen the fun emergency exit and safety videos some airlines opt for, prior to flying!)

Choosing a script template for a training video

Now that you have identified your needs, it’s time to get started on your script outline. Which training video script format is best? 

We recommend a video script with the following components. 

  • Introduction: 
    • What this video is about
    • Why this process is this important/its purpose
    • Why this person or organization is the trusted voice on this subject
    • Any background information required for the viewer
  • Body:
    • Step-by-step walkthrough of the concept or process. (Note: the level of details and timing/pace depends on the learning objective and granular details.)
  • Conclusion:
    • Reinforcing point 
    • Call-to-action

Check out our article, Script Writing for Explainer Videos: The e-Learning and Online Learning Guide, for details on the format––including introduction, body, and conclusion requirements for explainer/how-to videos.

Writing the explainer video script


When it comes to writing your explainer script, know your audience: this will determine the tone that you will use (and whether or not you will use more formal or informal language and contractions). If you are writing the script yourself, this may not need to be communicated; if you are hiring a professional to help you write the script, be sure the writer knows about your audience and their skill sets and language abilities. 

Finally, don’t forget to write for narration. This script will be listened to, not read. Read your script out loud while writing and making edits, and keep in mind that some sentence structures sound differently when narrated.

The Bottom Line

An explainer video script is the key component of an informative training video. Identifying your needs (and the needs of your learners) early on will make the project simple and clear, and avoiding common mistakes, such as writing for a script to be read, will help you or your professional writer produce the most effective script for eLearning.

Do you need some more information about how to make an explainer video script? Check out our article, Script Writing for Explainer Videos: The e-Learning and Online Learning Guide, for more details on explainer/how-to videos. Or perhaps you’re ready to get started? Contact NinjaTropic for more information on how to begin creating your next video script