The Animation Video Process

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Cartoons aren’t just for Saturday mornings. In fact, animation is an affordable and easy way to make your video course more engaging. When combined with powerful storytelling, animation takes your course quality over the top.

Many people prefer live action because they think animation is hokey or distracting. That might be the case when animation is used improperly, but in the right hands, animation has the power to earn your course an A+.

Why animation?

Why should infopreneurs use animation in the first place?

  • Sets the tone
    It’s harder to set the tone with a live action video. With animation, you control every factor. Elements like character, voice, set, lighting, and more can be easily and affordably customized for your video.
  • Builds a relationship
    Believe it or not, animation gives you the freedom to create rich characters. While characters shouldn’t be the focus of your course, they do help you create an emotional connection with your users. This is critical if you want to encourage learner retention.
  • Makes learning accessible
    Animation has a big edge over live action video because it’s more relatable. With live action, you have to rely on the charisma and personality of a real person. It’s much easier for clients to be turned off from a live human being than they are from a cute, talking fox. Animation helps you create worlds, characters, and situations that are more relatable to a wide audience.

The animation process for eLearning videos

Animation clearly has a lot of benefits for eLearning. Use this step by step guide to integrate animation into your course for better results.

  1. Define your learning objective
    As we discussed earlier in the course, it’s critical to know your learning objective before you start filming. Before you put pen to paper, you have to know the purpose of your course. Know your audience’s pain points, and use them to inform your course topic. Remember to use microlearning best practices to keep your focus both narrow and deep.
  2. Outline and storyboard
    Use your learning objectives to create an outline for your animation. This outline will help you impart the right skills and knowledge to your learners. Once the rough outline is complete, create a visual storyboard that roughly fits the sequence of events for the video.
  3. Write your script
    An outline and storyboard help you write a detailed script that gives your learners the right information.
  4. Draw illustrations
    Here comes the fun part! Once your script is finished, start drawing illustrations and get to animating. This will take your storyboard a step further, creating a design and tone that matches your content.
  5. Record voiceovers
    If you want voices in your video, record the audio on high quality mics for the best results.
  6. Pair animation with sound
    Test and analyze your video once it comes together. Before you publish it, let a few people watch it. Use their fresh eyes to evaluate both the content and quality of the video. Better yet, put the video in front of a few beta testers to evaluate how effective it is for your target audience.

The bottom line

Who says animation has to be expensive or time-consuming? Use these best practices for designing animation that supports learning. Partner up with Ninja Tropic to create affordable and high quality animations that get your clients more results.