Storytelling for eLearning video

add storytelling to elearning course

Storytelling for eLearning video 

Stories are about far more than the Big Bad Wolf and Little Red Riding Hood. They’re the key to standing out in the eLearning industry saturated with information. For example, your users could find out how to use graphic design software with other providers. Stories are how you convince them not only to choose your course, but to communicate course content in an engaging way that improves learner retention.

Why storytelling?

It’s so critical for infopreneurs to understand the power of storytelling. Let’s look at a few ways that storytelling benefits your brand.

  1. Entertainment and engagement

    There’s no denying that stories are engaging and entertaining. That’s the reason we spend so much money on entertainment! We crave stories to get us out of our daily lives. Tell stories in your eLearning courses to entertain and engage learners. It helps them enjoy your course and increases the chance they’ll refer your course to a friend.

  2. Retention

    Your clients connect emotionally to a story and automatically pay more attention. In fact, human brains are hardwired to absorb information in story-form, rather than in a cold, informational way that many courses try to use.There’s a reason we read stories to our kids every night. Not only do stories entertain our kids; they help them synthesize information on right and wrong, and how we’re supposed to act. For example, the story of Goldilocks teaches kids not to break and enter!Integrate storytelling in your course to help learners retain information more quickly. Higher knowledge retention means they’re much more likely to return and try your other courses!

  3. Real-world relevance

    Have you ever heard someone ask, “Why am I learning this?” Stories answer this question. They give real-world context for what people are learning.For example, let’s say your course is about putting out fires. You can teach firefighters as much hard information about fires as you want. But guess what? Focusing on the chemistry of fire won’t give your learners the information they need. Create a story by a fellow firefighter about putting out fires. Include different perspectives and challenges they faced to give context to the information in your course. Stories help learners link knowledge to actual practice.

How to use storytelling in eLearning

Storytelling is a crucial element of your eLearning course. Try these tips to seamlessly integrate storytelling.

  1. Create a story arc

    Sure, you’re in the business of selling information to your clients. But it’s how you package this information for your clients that really matters. Create a storyline that makes sense for your course. Use storytelling best practices and write a beginning, middle, and end for your characters. Remember to include a challenge, struggle, or villain to keep things interesting.

  2. Make it relatable

    Learners engage more with your story if they find the characters relatable. Don’t create characters that are unlike your clients. And, heaven forbid, don’t create characters that are intentionally annoying. Create a character that
    you would have a beer with in real life. This helps learners buy into the story more quickly.

  3. Add a dash of humor

    A little humor goes a long way. Humor to makes intimidating topics more accessible for your clients. But remember that humor is only helpful for learning in small doses. This isn’t the comedy club. Add touches here and there to keep learners interested with small, chuckle-worthy moments. Avoid too much humor because it will be distracting. Even if you pride yourself on being an edgy infopreneur, keep the humor light and appropriate

  4. Get visual

    Video is the best way to tell your story. This helps you tell stories in an engaging, interesting way that requires little work on the part of your learners. They can sit back and enjoy the story while absorbing information. Video makes it affordable and easy for you to give entertainment value without added learner effort.

  5. Make it interactive

    Video is an amazing eLearning tool. It’s even more effective when learners are encouraged to engage with the video. If you have the resources, consider a course that lets learners choose their own adventure, or go on a journey based on questions from watching the video story.


The bottom line

Storytelling is a surefire way to make your course stand out and keep learners engaged at all times. Write storylines that immerses learners in relevant, interesting situations that help them learn. You never know: a story could be the difference between them choosing your course over a competitor’s.


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