Course creation is complicated. As an infopreneur, you pour hours of work into every course you create. Fortunately, there’s one surefire way to slash the amount of time you spend creating your videos: scripts. Believe it or not, scripts help you save time while maximizing the value of your course.
The benefits of writing a script
Scripts are a critical part of video creation. Going off the cuff or just winging it isn’t a great strategy. Here’s why scripts are so important.
- Know what you’re saying
Don’t you hate redoing work work? Reduce the need to re-record video and the time you spend editing with a script. Invest your time into writing a great script upfront and you can easily slash your editing time in half. This helps you maximize time and money, especially if you’ve hired a freelance video editor to work for you. Give either yourself or your video editor an easier time with a tight script.
- Don’t miss a thing
Learners are here to learn from you. Don’t get lazy by skipping the script! Your script helps you deliver information that’s easy to understand and comprehensive. This ensures you align what you’re saying to your learning objective and giving learners the information they want.
- Outline your tone
A script not only tells you what to say, but it keeps your video on brand. You can communicate in the precise way that you intend with a script. This helps you appear more polished and professional, helping learners see the value in your course.
Scriptwriting best practices
It’s not enough to simply write a script. You want to write a high quality script that helps your learners. Use this best practices checklist to write video scripts that succeed.
- Always address your learning objective
It’s easy to get off-topic when writing a script. At the end of every section you write, remember to refer back to your learning objective. You want to stay as on topic and focused as possible to address your learners’ pain points. If your script doesn’t match up with that objective, it’s back to the drawing board.
- Tell a story
Do you remember the droning teacher from Ferris Bueller? You don’t want to be that guy. The best way to make your course interesting and memorable is to tell a story. But not just any story. It has to be relevant to your learning objectives and make sense to your learners.
- Keep it short and sweet
You’re writing a script for microlearning. You don’t need to write a novel. Write content that sounds great when it’s read aloud. Keep your sentences short and easy to understand. Write and rewrite your script until it’s perfect. You might even try recording yourself reading the script and listening to the recording. Some things read great on paper, but they don’t sound great out loud. Listen to the playback and adjust any wording that sounds off.
- Use a storyboard
Whether you’re doing a live action or animated video, you need a storyboard. A storyboard helps you lay out your script in a simple visual format. Know exactly what you want your learners to see. This will prevent any surprises along the way. If you’ve never made a storyboard before, don’t worry. Many sites offer free templates that will help you get started.
The bottom line
No matter how you slice it, you need to have a script. It not only keeps your video focused, but helps you build your brand with professional videos. Give your clients the content they crave in a polished format through the power of a script.