Microlearning Video Made Simple: Perfect Guide

Microlearning, Microlearning video, Microlearning Videos, Interactive Microlearning



Microlearning video


Microlearning Video

Have you ever been interested in creating your own microlearning video but felt the task was too overwhelming?

Maybe you just weren’t sure how to get started. You might have even caught glimpses of learning materials from competitors and have wondered how you can make yours just as engaging and effective.

If so, you have come to the right place. We understand that the average learner may struggle to keep focus for long but also know that there is a way to reach such a person. This comprehensive microlearning guide offers a step-by-step guide that begins with the basic concept of microlearning and ends with understanding how to use your creation as effectively and efficiently as possible.

Benefits of Microlearning

There are many reasons why you should adopt a microlearning strategy into your day-to-day operations. Here are some of its most notable benefits:

Sustainable

First and foremost, eLearning through video is incredibly sustainable. Producing eLearning courses consumes an average of 90 percent less energy and produces 85 percent fewer C02 emissions per student than traditional learning methods.

That is because you do not need much more than a reliable device or LMS Platform and a stable internet connection to share eLearning videos. In a traditional setting, you need not only the proper equipment, but also ample space for learning-a space that needs to be properly lit, heated, and cooled.

At the end of the day, microlearning is good for the planet and for your employees.

Comprehensible

Simply put, microlearning leads to greater retention and productivity rates. It can take 40 to 60 percent less employee time to learn the same material in a traditional classroom setting; additionally, participants learn nearly five times more material without increasing the time spent in training.

Accessible

eLearning can be done anywhere, at any time, by anyone. In a world where remote work is becoming more and more popular, it can be difficult to train workers. Now, they can train for the job at 2 a.m. in the comfort of their own home – all while retaining the information better than they would in the office.

It is also fairly simple to add subtitles to eLearning videos, meaning more access to workers with hearing impairments.

Affordable

If you are thinking that all of these benefits are going to cost you large sums of money, you will need to think again. Microlearning is actually known to save companies money previously spent on employee training and has increased overall business revenue.It is also fairly simple to add subtitles to eLearning videos, meaning more access to workers with hearing impairments.

Over 42 percent of companies that use e-learning have noted an increase in revenue. Microlearning also helps businesses keep up with technological changes and adapt faster to quick changes.

Steps for a Successful Microlearning Video

Now that we have convinced you of all the good that microlearning videos can do for you, your company, and your employees, it is time to get to the actual process of creating your videos.

This process depends heavily on your own needs, so do not be afraid to take plenty of time to brainstorm. To help you get started, we have laid out below the three key steps to make a successful microlearning video:

Microlearning video examples

Identify Objectives

The best learning material has a clear, attainable objective. This is especially true with microlearning videos. Before you set out on your creative journey, you need to have a clear understanding of what you are trying to accomplish.

Think of this objective as your thesis statement –– every piece of information with your article should relate back to this objective. Some questions to ask in this stage include:

  • Who is my audience for this video?
  • How can this video be used?
  • What am I trying to communicate with this video?

Flesh Out Ideas

Once you have a clear understanding of your goals, you will want to transition into the prewriting stage. This is the part where you create your storyboard and script (if you have no idea what I am talking about, it might be best to click those links).

This stage is essential for making sure your video flows smoothly and catching preventable mistakes. If you get this part of the process right, you will save a lot of time, money, and energy in the long run. Don’t be afraid to make multiple attempts and revisions to your storyboard and script during this step.

Get Creating

The third and final step is to put one wobbly foot in front of the other and get to the creation process. Chances are you will never feel 100 percent satisfied with what you have produced in the prewriting stages; however, the majority of these things will fix themselves once you get into the creation process.

Tips for Creating Microlearning Content

You are now equipped with the steps to create an eLearning video that will knock some socks off. Great! But how exactly are you supposed to be creating this video?

The answer to that is not so simple. There are so many ways to create the microlearning video you have always imagined. We are going to be discussing the three mainstream ways to get your content produced.

Freelancers

If you are ready to take a gamble on your content deadline and quality but need something fast and affordable, hiring a freelancer may be the right move for you.

An eLearning video can cost anywhere from $25-$40/labor or more depending on skills and qualifications, as well as the scope of the project

Employees

You may be considering hiring an employee to do all of your microlearning videos for you. While this can produce good content, it can be expensive, costing hourly pay alongside benefits. This is also not the best option for those just getting started in the eLearning production process.

Agencies

You will definitely be pulling from your wallet if you are going to hire from an agency. These companies who use hired freelancers can cost up to $100 per hour. As a result, you will get great, consistent content.

If you are thinking about hiring an agency to create your videos, be sure to get a more in-depth look at what they can and cannot provide.

Microlearning Content

Microlearning Trends in 2022

Though any of those above options are willing to create your video for you, you are still tasked with making overall decisions about what the video should contain and how it should look.

For someone just jumping into the microlearning world, this can be very overwhelming. We know, we have been there before ourselves.

To provide a little guidance, we offer below the top three trends in the microlearning industry today

Keep it Interactive

It is no secret that interactive videos are the new big thing. In fact, over 40 percent of micro-learners desire interactivity with their content. This feature is great for longer or more complex concept videos.

In order to create an interactive microlearning video, consider adding assessments throughout or at the end of the video. You may also want to consider hotspots, or click to learn, that engage viewers.

Integrate Outside Content

This is a new strategy to form engaged learners. In reality, we are spoiled for ways to integrate multiple media together.

By taking advantage of these platforms, your learners will not only find the content more interesting but will also see the effort put into creating their learning experience. You can integrate media by:

  • Combining 360-degree videos with virtual reality
  • Integrate user-generated content
  • Integrate public domain videos
  • Integrate Animation

It’s All About Sound

We have all experienced a video with poor audio. It is distracting; it is unpleasant, and it is unprofessional. When creating your microlearning video, really spend time on creating crisp, quality audio.

This is such an important element to any video, that it can affect the viewer’s attention, memory, and option about what is heard even more than the visuals. Therefore, if you are going to invest, be sure to invest in the right places.

Microlearning Videos Samples

If you are more of a visual learner, check out these microlearning videos examples from our customers that we think are really neat!

Each one offers a unique style and has a different objective; however, they are all under five minutes and apply all of the trends we discussed above.

Motion Graphics

Utilizing easy-to-understand images and symbols is the foundation of motion graphic videos, making them an excellent choice for discussing topics that may be difficult to understand or discuss in person.

For example, Joyages tutorial on setting boundaries (and why we need them) uses bright colors, simple designs, and smooth animations to make their information easier to present to a wide variety of audiences.

2D Animation

2D animation comes in many forms, including motion graphics. However, these videos focus on character and environment animation as a whole.

The first type of 2-Dimensional animation we’ll see here is in Comcast’s storytime video, which uses bright colors, simple designs, and only a few frames of animation at a time.

Storytime videos are animated in a way that feels relatable to the audience, with animation used only to emphasize information. These videos are casual too, just like someone’s telling you the story in a conversation!

Smoother 2D character animation can be used in a casual setting, but for eLearning, it works best to present complex information and diagrams. This video on tractor safety, for example, takes 2D animation to the next level with full character animations and motion graphics to display information.

In this case, our speaker is fully animated, as are any necessary diagrams or detailed visuals. Information that isn’t as specific or detailed is shown through clean graphic elements, which are animated as well.

The best part about 2D animation is that if a subject matter expert wants to present information and expand their brand, they can do so, even without a camera! In both these videos, the speaker’s likeness is shown in the animation itself, so viewers can place a name to a face.

3D Animation

When it comes to showing highly-specific processes like assembling or disassembling a complex item, 3D animation is the way to go. Oldcastle’s tutorial on a complex unpacking process is a stellar example of how 3D animation can be used to show a to-scale model of almost any object.

In this video, every detail is shown clearly, and animations are smooth, making them easy to understand. These kinds of videos are often used to teach workers an expensive and complicated process, which can be too difficult or expensive to replicate in-person.

Screenshare

Screenshare videos are exactly what you think they are. In these kinds of presentations, computer software is shown in action, which can be used both in tutorials or advertisements.

These videos are great at showcasing how software works and what you can do with it, just like in this software application tutorial. To help make this tutorial easier to follow, the video uses motion graphics to highlight information, and the screen zooms in on areas that may be harder to see as well.

This helps keep the tutorial short and simple, even when explaining a complex task.

Live Footage

For those looking to use microlearning in a classroom-like setting, live action presentations are the number one option. These videos, like Critical Care Academy’s presentation on Acute Respiratory Failure, feature the presenter speaking over motion graphics, stock images, and b-roll footage.

For subject matter experts looking to build their brand, live footage works well for attaching a likeness to their work. These videos are also great for notetakers, since images and graphic elements accompany the speaker to highlight important information.




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