Video-based learning is a great way to spread your company’s safety training to as many people as possible – in a format they prefer. In terms of job training, short, animated videos are a great way to provide employees with the information they need and keep it accessible whenever someone needs to review it.
The Benefits of Animating Safety Videos
There are many reasons why someone would animate their educational videos: to display information clearly, to give the audience a view they wouldn’t usually see, and more. With safety animations, using the medium is a great way to display expensive, complicated, or downright dangerous in fine detail. For example, with safety animation, someone could show how and why a machine is dangerous from close up. They could also show the finest details and movements when completing a complex process at any angle, without having to repeat it over and over again.
With these benefits, it’s obvious why someone would choose animation over live-action for their content. Here’s how the process works:
Instructional Design and Research
The first thing we’ll do before anything else is to research the content we’re creating. Being able to present accurate information in a safety animation training video, especially one that’s meant to keep employees safe, is vital. This stage is where we gather information relevant to a specific topic for making the video. We’ll also look int Once information is gathered, we can begin the rest of production.
After research, we’ll create your script. This is the part where we work directly with you to determine what you want to say, and how you want to say it. The scripting process isn’t instant, and chances are we’ll come to you often to make sure the script is perfect for you.
Concepting to Create a Style
The storyboarding stage is where we experiment with visuals. At this stage, your video isn’t animated yet, but instead is made up of still images that represent the key frames in the animation. Usually, we’ll create multiple storyboards for a single shot, so we can determine which conveys your point the best.
In the storyboards, you’ll see sketches of what the final video may look like, with arrows to show how a character moves or changes expression in between the key frames. This will serve as a guide to the animators who will bring your concept to life.
At this stage of production, we begin to bring the script for your video to life. Your message is important, so we may write multiple scripts, and check with you to see if information is accurate and written in a tone that fits your company. Once the concepts are completed, we’ve got the bare bones of your video. Next, let’s give it form.
Concepting involves finding a style that works best for your video. This is where we determine what medium suits your content best and what colors to use. We create a concept that looks and feels like your style guide, brand or website. Since animation is such a versatile medium, we’ll work with you through hundreds of concepts to find what works best for you. Here, it is important to get feedback from key stakeholders – the manager, the project sponsor, and the learner! This is also when we determine what tone your video will have.
Asset Creation and Safety Animation
We create assets using illustrator, inDesign, or any other medium that works best for your content. In creating assets, we take the frames shown from the storyboards and create a mock-up of what your video will look like when paused. At this stage, we want to make sure you love the details– if you have any concerns, we can change them!
The animation process features a few stages within it, beginning with the first draft and voice recording. Drafting involves searching for voice actors, casting appropriate speakers, and usually running through the script many times before reaching the next stage.
The recording process is when we’ll also be setting a general pace for your video to help bring it to life. Next is the animatic stage. This is when we combine storyboards with the keyframe animation and the voiceover audio to create a rough version of what your final animation will look like. At this point, the animation will be choppy and sparse, and may not even be colored. This is because we’re getting the skeleton of the video up and moving.
The rest of the animation process is when we add in-between frames to smooth out the animation, add colors, lighting, and fine details. In the case your video is animated in 3D, this is also the stage where we begin rigging the renders to follow movements shown in the animatic.
Cleanup and Sound Design
The cleanup stage is when things get polished. During cleanup, we review the animation over and over again to find any errors. This includes issues with color, how a character may move, or synching mouth movements with the speaker’s voice. Cleanup also involves fixing lighting issues, broken lines, glitchy renders, and any errors in the background as well.
Adding in sound appropriate sound effects, fitting music (if you need any), and tidying up the speaker’s voice lines are all part of sound design. With audio, cleanup works about the same, but we’ll also be adding in background music to help compliment the animation and the speaker’s voice. During audio cleanup, we make sure the audio and video are synched up properly, that the audio doesn’t distort or skip, and re-record anything if needed.
Finally, after several rounds of cleanup, your video is done!
Safety Animation Case Study
We recently had the pleasure of creating safety animation training videos for our clients at Wonderful, an organic food superpower most well-known for their almonds and pistachios. Wonderful’s products are food-based, safety while planting, harvesting, and preparing products is key. Our focus was to create driver safety training videos.
The main issue our client had was that they needed to create safety training videos that can be used in both English and Spanish. They also needed to make sure learners got an accurate illustration of their equipment, how to operate it, and where to store things like water bottles or snacks. With such a diverse audience, our client wasn’t sure how to create content that resonated with everyone. That’s where we came in.
Our solution was to create character-led animations. That way, the content can easily be dubbed in both English and Spanish. Plus, with illustrations, we could create accurate depictions of expensive equipment without having to rent it. With an interactive animated video, we could also make sure learners got their information and retained it, could use subtitles, and review the safety training content as needed.
Our process for this project is about the same as the one you’ve just read about. Wonderful wanted to work with 2D character animation, but still have a subject matter expert to voice the video. So, we drew up a character for their expert to use. We also made sure the script flowed well in both languages, so viewers could have the same learning experience. Of course, Wonderful had to approve the script and character design. Once they did, we got the rest of the production underway.
In the end, our animation has trained over 6000 Wonderful employees in English and Spanish, and have helped increase the company’s training completion rates. Now, more people are able to help bring Wonderful food to our tables while following safety guidelines!