Making an animated video may seem difficult at first, but there are many benefits to creating an animated training video. Unlike live-action videos, animation can be catered to an educator’s specific needs.
Illustrations and character animation can make any concept easy to depict, motion graphics can display information in an engaging manner, and the videos themselves will stay relevant far longer than a live-action video. Plus, strong use of color and a distinct art style will help viewers remember the video for longer than a live-action piece.
Ways to Train
In corporate training, there are many ways someone would use animated training videos. Each style has its benefits and can help trainees improve.
When going through job orientation, it may take hours to introduce new hires the basics of your company. However, with short, animated videos, employers can introduce their trainees to the company with ease.
Trainees will become aware of company policies, and the dos and don’ts of the workplace without the need for lengthy explanations. Plus, visual representation during orientation can show employees examples of appropriate behavior, what kind of work they’ll be doing, and can motivate them to do their best at their new job.
Teaching employees safety regulations can be difficult and dangerous through live-action video or in-person demonstrations. Since workplace safety is one of the most important parts of any job, it is integral employees know their rights, how to manage and operate machinery. It is also vital to know how to handle difficult interpersonal situations like rude customer interactions, harassment, or robbery.
With animation, employers can demonstrate potentially dangerous scenarios to employees in a more believable manner (no more bad acting!), and in a controlled environment. Plus, visual aids can help employees visualize the information they’re learning as opposed to just watching a speaker talk in front of an audience.
In the case an employer feels as though their employees have not learned a skill well enough, need to review company policy or retake an annual training course, microlearning videos are the perfect fit for the job. With short videos covering one topic at a time, employers can select videos their employees need to review instead of having them sit through a lengthy lecture that may not even cover the content they need.
With animated videos, we take the microlearning process even further: the use of color and distinctive style can help employees remember the information they learn from the videos longer.
Types of Animated Videos
There are many ways someone could create an animated eLearning video, and each medium has its benefits. With the many different kinds of jobs out there, there are just as many ways to help employees receive information .
The most basic aspect of 2D animation, motion graphics feature simple shapes and designs. In a static image, these shapes—used to display and highlight important information—are called graphic elements. When animated, graphic elements can be used to highlight information in kinds of videos: live-action, animated, or even a screenshare.
Motion graphics work best to highlight and emphasize information. This includes circling where someone should click in a software tutorial, highlighting keywords in a lecture video, or displaying graphs and data.
Videos made entirely of motion graphics are ideal when explaining a difficult topic or presenting statistical information. For example, a video depicting a city’s budgeting plan for the upcoming year would be effective and accessible to all kinds of audiences when animated with motion graphics.
2D Character Animation
2D character animation isn’t just animating people, it’s animating anything that moves. Unlike motion graphics, character animation is far more detailed than simple graphic images, although motion graphics often accompany character animation in an eLearning setting.
Character animation is smooth and detailed, meaning it can be used to depict complex processes or tasks without difficulty. For example, someone could animate a video teaching people how to knit. While animating, they could remove the hands from the animation, zoom in, or slow down as needed to show all the fine details of the knitting process.
Another way character animation excels is when animating a speaker. Being able to attach a face to content (whether it’s a company mascot or the speaker themselves) can help learners associate information with that character, helping it stick.
Just like 2D animation, animatics focus on character animation and may sometimes use motion graphics, but the animation itself is sparse—usually only a few frames at a time. While animatics may seem pointless to some, they are great at creating a casual tone, which can help people feel relaxed when discussing something serious like company policy.
Animatics excel at keeping things simple and are somewhat of a halfway point between the simplicity of motion graphics and the complexity of full character animation. Most animatic videos are treated like a “storybook”, meaning that although animations are sparse, the speaker can share information in a casual and memorable way.
3D animation involves creating renders of different objects and animating them in a three-dimensional space. This means that 3D animations can be difficult to produce without the proper experience, but can be a major benefit to any company that needs to teach employees complex processes in a large 3D space.
The best way to use 3D animation is when showing off technical work. If a company needs to show its employees how to assemble a three-dimensional object, they can do so without having to create a replica or spend extra time and money building and rebuilding a massive machine.
THE BOTTOM LINE
Animation is as versatile a medium as any, and its ability to enhance eLearning content through style and color is great. What’s better though, is how animation can be used to educate by helping learners visualize information, see examples of uncommon or dangerous situations, and examine the fine details of a complex task without the need to pause a video or ask a demonstrator to “do it over again”.
If you’re looking to take to the next level your company’s training video, we would be more than happy to help you, contact us for a free consultation today!