Picwell is a visionary platform that simplifies the benefits selection process for consumers, carriers, marketplaces, exchanges, and agents. The company leverages advanced algorithms and data analysis to help consumers navigate health plan options while delivering cost savings and operational efficiencies for businesses and employers.
Client
Picwell
Simplifying Benefits Selection with Animated Educational Videos: Picwell
Enhancing Product Understanding Through Educational Animation
Benefits selection is one of the most consequential — and most confusing — decisions most employees make each year. The cost of getting it wrong is real: overpaying for unnecessary coverage, missing critical protections, or simply defaulting to last year’s choices without understanding the implications. Picwell’s algorithm was designed to solve this problem, but the platform’s sophistication created its own communication challenge: how do you help users trust a recommendation engine they don’t fully understand?
Text-based onboarding and static help documentation weren’t building that trust. Picwell needed video content that could explain both what the platform does and why its recommendations are reliable — content that would work across employer portals, benefits fairs, and direct-to-consumer channels in multiple languages.
Video Learning Solution: Leading Animated Training
Ninja Tropic developed a bilingual animated video series — available in both English and Spanish — that visualized the Picwell experience rather than describing it. Each video combined Picwell’s existing scripts with custom-built storyboards, original character design, and sophisticated motion graphics built to match the platform’s clean, professional aesthetic.
The production emphasized relatability: characters were designed to represent Picwell’s diverse user base, and the scenarios depicted — open enrollment confusion, comparison paralysis, fear of choosing wrong — were grounded in the real emotional experience of benefits selection. The result was content that made users feel understood before making them feel informed.
Impact: A Win-Win for Picwell and Its Stakeholders
- Core Product Integration: The videos became embedded components of the Picwell platform itself — playing during onboarding flows to orient new users before they made any decisions.
- Sales Enablement: Picwell’s sales team used the videos in prospect demonstrations, reducing the explanation burden and shortening enterprise sales cycles by giving buyers an immediate, clear sense of the user experience.
- Bilingual Reach: The Spanish-language versions expanded Picwell’s accessible market, enabling employers with multilingual workforces to offer a fully localized benefits guidance experience.
- Improved Decision Confidence: User research indicated that employees who watched the introductory video series reported significantly higher confidence in their benefits selections — the core outcome Picwell’s entire product was designed to achieve.
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