Dale Carnegie has been providing professional development training for over 100 years.
With their belief in the power of self-transformation, Dale Carnegie has been providing people everywhere with better professional and personal lives, resulting in millions of success stories.
With over 2000 talented and compassionate employees, Dale Carnegie is committed to being a valuable resource for individuals and organizations alike.
The Covid-19 pandemic threw everyone for a loop in 2020, including established organizations such as Dale Carnegie. The sudden shutdown of in-person events called for fast action on their part, and rapid development of supporting content for their professional development training.
With widely recognized subject matter experts in different parts of the country, Dale Carnegie wanted these familiar faces as part of their new online leadership development videos. The target audience of these videos were managers and leaders at large companies, so they were looking to keep their high-quality, sophisticated look intact with these new leadership e-learning examples.
Working to coordinate the different subject matter experts in various locations was key to preserving the client’s credibility. We worked with these SMEs to coordinate filming, and were provided with the scripts so we could rapidly create the leadership development training videos combining the videos with minimalist icons, text, and stock footage. The result was a sophisticated leadership training video that aligned with their brand and message.
The key to making this project a success was keeping Dale Carnegie’s brand and message at the forefront, building on their existing and widely renowned curriculum. The final product used simple, minimalist icons and text to enhance the teachings of the experts that learners were already familiar with. Using additional stock footage to keep it eye-catching and interesting, these videos captured the essence of the client’s legacy while ushering in a new, virtual era.
This rapidly developed project was successful in helping Dale Carnegie continue their leadership training, and helped them create a virtual presence at a time when the whole world went virtual.
The project demonstrated that sophisticated, brand-aligned eLearning could be developed rapidly without compromising quality — helping Dale Carnegie maintain their century-long reputation for excellence even through unprecedented disruption.
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