7 Tips Using Live Video for an Engaging eLearning Experience
The potential of live streaming in the education world is nothing new, but it will be demanded more from learners as it gains popularity in the social media space.
Facebook Live launched in 2016 has seen its daily watch time has grown over 400% and it keeps growing!
As other social media platforms adopt this platform, it is clear that the market has spoken – soon LMS providers will catch on and offer this as a key feature! If you are using live broadcast for elearning, make sure to follow these awesome tips for a productive learning experience!
1) Plan your Livestream before you broadcast
Determine the learning objectives you want to achieve with your livestream. What are the key messages and core learning objectives you are trying to convey? Remember who your audience is and why you’re talking to them. You need to define what success means for this course. What metrics or KPIs should they be able to improve as a result this content? Think of specific metrics and KPIs.
2) Practice, Practice, and Practice Live in advance
Yes, livestreaming video will never have the polishing of traditional news broadcast but it this will be a skill that needs to be constantly improved!
We encourage participating in dry run before launching the live stream. Record it and look for small/easy adjustments that can enhance the learner’s experience. This will help you discover which talking points are the most interesting to discuss, as well as mitigate tech problems, and reduce nervousness. Watch and evaluate your performance after every stream. Do you know how you make it to Carnegie Hall?
3) Balance with authenticity
The best livestreaming videos are authentic and don’t require post-production. Having a raw and humanized look is perfectly okay and typical in the social media space, and it is exactly what audiences. This can also help balance your professionally branded elearning videos. Being open, honest and incorporating humor will make this a fun experience for all learners.
4) Mistakes are okay!
Sometimes we use the wrong word, mispronounce something, it’s natural, but you won’t ruin the learner’s experience. Prepare, so you reduce mistakes and don’t cause your video editor to scream!
Flubs, Slip-ups, faux pas happen to EVERYONE! You can just continue on casually or use it to make a joke. What makes elearning live video so compelling and fun? Being in the audience of another imperfect human that we all can relate to.
5) Schedule your live sessions to accommodate your audience
Many of you have a nation or even a global audience. With proper planning, announcements can be made, and schedules can be adjusted to participate in the experience. Inform your audience via email and other channels to promote the schedule of live sessions and the post. By doing so, you will help you reach max participation and encourage more people to watch your discussion.
6) Encourage/reward participation!
Encourage dialogue between you and your audience using comments features. Choose topics and ask questions that spark a conversation between them in the discussion board and comments. Responding to questions during the live broadcast encourages participation as well. Make sure to check in with them frequently and reintroduce the topic and your guest several times throughout the live feed. For example, “for those who just hopped on, we are here with Ms. Learning and discussing…”
Don’t leave questions unanswered. Make sure to go back and answer all unanswered questions.
7) Measure your performance and improve!
Most video streaming platforms have analytics dashboards. You will want to use this to measure engagement, participation, drop off points. Check out what topics performed well and encouraged the most questions. Look at what people were commenting on and find out ways to include more of this! This will help you identify what really resonated with your audience so perhaps you can focus on that next time.
Review the process, video presentation, and content. This is a chance for you to improve the learning journey for future audiences.
These tips will help you create an engaging video experience. Just remember, breathe deeply and relax. It is easy to get nervous, but if you smile at the camera, you will find it easier to incorporate humor and relax. Mistakes will happen, but turn this into positive fun energy.