3 Reasons you need to invest
in Video Training

eLearning video, video training, learning, eLearning, training, video training, learning, eLearning, training, eLearning video

Why eLearning video training is so important? Video powers the world. Not only do we watch video for entertainment, but we consume video to learn about our world. It’s no wonder people watch over 1 billion hours of YouTube videos every day.

From an instructional standpoint, video is an effective tool not just for blended learning, but for any learning initiative. When video is productive and useful, it enhances learning. That’s why 51% of US adults use YouTube videos to learn new skills. 

Learners are already turning to video for information. So why are so many learning departments refusing to do video?

You might think you’re doing a good job at eLearning with online courses, but those courses are likely ineffective. Click-through PowerPoint presentations with an articulate storyline are ineffective. You’re throwing money away because none of your learners want to absorb information in a bland online course.

With articulate storyline courses, learners have no reason to pay  attention. They simply click through, take the quiz as many times as they need to get it right, and move on.

If the goal of eLearning is to change behavior, click-through courses aren’t doing anything. That means your learning department is wasting your own resources as well as your trainees’ time.

The key to effective eLearning that moves the needle is to make it short, fun, and engaging. You want to build a course that’s so interesting learners want to stick around and finish it. That’s powerful.

Stop holding learners captive in boring online training. If you wouldn’t want to take your own training, that’s a sign something needs to change.

3 REASONS YOU NEED ELEARNING VIDEO

Your learning department needs video content. There are 3 good reasons your department needs to invest in  eLearning video training: learners’ natural preference for video, industry standards moving towards video, and the incredible financial savings with video courses.

Let’s dive into the three reasons your department needs to invest in video and how it benefits both your department and learners.

1. The Mind

To be a better educator, you have to understand the human brain. According to the Cognitive Load Theory, learners are very selective about what information they commit to memory. If you can’t appeal to their sensory memory, there’s no way you’ll get through to their long-term memory. Since your goal is to change learner behavior, you need to appeal to their long-term memory to see results.

Extraneous information, walls of text, and unrelated graphics distract learners. Their brains tell them, “Oh, this isn’t relevant” and their mind drifts. Traditional classroom learning gives way too many distractions, which is why learners retain very little of what they learn in person. And click-through PowerPoint courses are just too boring to capture their attention.

According to the Cognitive Theory of Multimedia Learning, humans need verbal and visual cues to commit information to memory. This facilitates connections in the brain, maximizing learners’ memory.

Video is more effective because it makes learning meaningful. It eliminates extraneous information and allows learners to tune in when their brain is most open to information. It uses verbal and visual cues to help learners commit information to memory more efficiently, too.

In fact, video helps us retain a lot more information, which is the key to changing behavior. Learners forget 90% of what they learn in a traditional classroom course. But when you switch to video, training is 83% more effective. If that weren’t enough, learning in bite-sized formats like video is 17% more efficient at transferring skills to a learner’s job.

There are a few ways to make eLearning video more effective for skill transfer, of course. This includes:
Limiting video length:

Humans stop paying attention after the ten-minute mark. eLearning videos training should be in the 5-7 minute range to allow learners to rest in between modules.

Skip the formalities:

Nobody wants to sit through a stuffy course. Even if your organization’s voice is formal, tone that down for your video. Formality is a barrier to learning. Be professional but colloquial to make information more accessible.

Interactive features:

Video is great by itself, but many LMS platforms let you add interactive features to your video. Ask questions or add polls in your course to boost learners’ excitement.

Learning departments need to switch to video because our brains want video. Stop forcing a round peg into a square hole; work with your learners’ natural tendencies, not against them.

2. The Industry

If your department hasn’t switched to video for eLearning, you’re behind other organizations in your industry. While companies didn’t take video learning seriously 10 – 15 years ago, more and more brands are switching to video. 

Aside from the fact that 94% of learners expect video, there are other factors causing organizations to finally embrace video.

Skills transfer

Organizations are in the business of making money. Employees are there do to the work necessary to keep the organization profitable. That’s why your company invests in training the workforce, right? 

eLearning courses boost employee skills. As markets become even more competitive, you need to increase your workforce’s skillset. 

Your organization can’t be competitive if you’re training employees in a bland classroom environment. There’s very little retention and nearly zero translation to their actual jobs. If you want to develop technical skills, leadership, and efficiency, eLearning video is key. 

Measurability

You can’t measure the effectiveness of in-person training. Sure, you can hand out quizzes and tests, but these aren’t a measure of how effective your training actually was. If the goal is to change employee behavior, you need data proving that’s what happened. Otherwise, you can’t prove that the learning department’s efforts did anything for the bottom line. 

Prove your worth to leadership with video. Even if you use YouTube videos, you’ll be able to see view time and engagement. Pair video with an LMS and you can get even more detailed information.

Consistency

If you have a large organization, you likely split up your training. That means employees get different instructors, which affects every aspect of the course. No matter how well you train your instructors, employees will get different information. 

Differing classroom experience means employees won’t have consistent knowledge. However, video gives everyone the same experience, no matter when or where they take the training. Thanks to consistent information, you don’t have to worry about employees falling out of protocol. 

Isn’t it time your organization became more competitive? Move away from in-person training and boring click-through eLearning video training. Video is the future of learning, so don’t get stuck in the past.

3. The Money

If a piece of content is engaging, learners will take action on it. When they take action, they’re improving organizational efficiency, which affects the bottom line. But if your learners are blazing through a course without paying attention, you just wasted thousands of dollars of company money. 

eLearning video boosts learner engagement and satisfaction, which translates into hard numbers.

First of all, eLearning video training is three times faster to develop than other training methods. Thanks to pros like Ninja Tropic, your eLearning department can churn out videos more quickly. Because it takes less time, it costs less money. 

Second, eLearning doesn’t require paying for an instructor, classroom, equipment, or materials. Your company doesn’t have to pay for travel, either, making this a resource-saving training method that still gets results. 

Microsoft switched from classroom training to video training and saw amazing results. Their costs went from $320 per person to just $17/person, saving nearly $14 million a year. 

On average, eLearning videos are 50% cheaper than traditional courses. Why pay double for a training method that doesn’t work? Switch to video to get more results for half the cost.

THE BOTTOM LINE

Video sticks with us more than any other medium. By synthesizing information, it empowers your learners to make strong connections that translate into changed behavior. 

Your learners want training that’s quick, easy, relevant, and effective. Ditch the click-through PowerPoint slides and go for what’s proven to work. Whether it’s the human mind, industry changes, or the financial implications, video moves the needle for your learning department. 

The key is to know how to use video for eLearning. But if you haven’t done video before, you might not be sure where to start. Ninja Tropic is happy to help eLearning video first-timers. Get in touch with our expert team now to brainstorm your next move.

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